A MENU WITH FOOD FOR THE SOUL
SUMMARY
Jack Daniels is a premiere brand of Tennessee whiskey that really needs no introduction. The name has been synonymous with its one-of-a-kind taste that’s unmistakably Jack. A recent addition to the Jack Daniels line, Jack Daniels Honey, required a special touch to attract the youth market they desired.
APPROACH
Capturing the vibe of a venue serving this particular product was necessary for this promotion. We shot live footage of a Jack Daniels Honey promotional event in Hollywood, California. This allowed us to engage the spontaneous energy of the event.
PRODUCTION
The Hollywood SupperClub became the perfect venue for this production. We seeded the crowd of regular patrons with a few actors to keep the vibe lively. The result was an event that captured the youth and exuberance necessary for the launch of this new Gen X product.