A MENU WITH FOOD FOR THE SOUL
SUMMARY
MasterCard is a name that’s synonymous with being a leading global technology company that connects billions of consumers, merchants, financial institutions, and governments around the world. Founded in 1966, MasterCard has grown to become one of the world’s most recognized and valuable brands. The company operates in over 210 countries and territories, providing payment solutions that empower individuals, businesses, and economies to thrive in a digital and interconnected world.
As a forward-thinking company, MasterCard wanted SPEAKERHEAD to create a futuristic vision of coming technology among some of their top banking customers. The first of these presentations were for an exclusive event in San Diego, Calif. They wanted to combine some of the latest advancements in the Metaverse, CHATGPT, and other media areas to produce a phenomenal exhibition to convey their vision for what’s to come.
APPROACH
The SPEAKERHEAD team wanted to produce a cutting-edge 3D projection mapping project. The stage was set in a 3-screen and 3-stage format. We wanted to make full use of the space. It was a challenge to produce something visually appealing yet informative and captivating while getting MasterCard’s core message across about their vision for the future.
Since Reno’s natural desert environment provides spectacular mountain views by day and equally impressive constellation views by night, we determined that an alternating Day/Night environment was the perfect setting for the piece. The entire piece was modeled in Unreal Engine 5. Speakerhead CEO Karriem Muhammad had this to say about the project, “Many of our most current projects are being developed for Crypto, NFT, and Metaverse applications. The Space Whale project presented a rare opportunity for us to illustrate how complex pieces can be accurately modeled for these new spaces.”