A MENU WITH FOOD FOR THE SOUL
Monkey in Paradise is a Gen X Vodka brand with a playful image. The brand represents globetrotting, embodying a partying spirit and a laid-back, cool facade.
Many of us require expert guidance toward our ultimate personal expressions as we travel through this lifetime. Many will seek the comfort of traditional teachers and guides, but the genuinely adventurous understand that radical transformation requires radical thinking. As a teacher (or guru, if you prefer) and prophet of the zeitgeist, the simple message of our spokes animal, Monkey, "Paradise is a State of Mind," will penetrate deep into the psyches of his followers and continuously remind them that their commitment to positivity and their powerful imaginations will ultimately create the party’s world anew... as long as they keep consuming Monkey in Paradise Vodka, that is.
The brand assets implemented in our OOH campaign are targeted at the consumer who wants to lay back, relax, and consume premium vodka. Whether on the side of a bus or a building banner, our Monkey is presented as cool, calm, and in control. He is the life of the party and the king of all he surveys.